Swapshare

Swapshare — visualizing the joy of exchange

Little Waves

SwapShare — visualizing the joy of exchange

Visual Identity Motion

Visual Identity Motion Print

Visual Identity Motion

Visual identity for Swapshare, a local swap & share initiative that helps people live lighter with less. Instead of buying new or letting unused items gather dust, Swapshare hosts community events that keep things in circulation. The brief: create an identity that captures the joy of swapping and makes participation feel easy and welcoming. And so we did by creating an identity that captures the spirit of circulation and makes the act of swapping approachable and joyful.

Little Waves is an alternative indoor music festival, presented by C-mine Genk & Absolutely Free Festival, taking place on the 19&20th of april at C-mine, Genk. For the festival's 10th jubilee edition, new life was breathed into their identity.

Visual identity for Swapshare, a local swap & share initiative that helps people live lighter with less. Instead of buying new or letting unused items gather dust, Swapshare hosts community events that keep things in circulation. The brief: create an identity that captures the joy of swapping and makes participation feel easy and welcoming. And so we did by creating an identity that captures the spirit of circulation and makes the act of swapping approachable and joyful.

Design

The identity is built on a rotation system that visualizes both sides of the swap (give ↔ get). Bold, graphic elements emphasize movement and circulation, turning the sustainable concept into something tangible and playful. A flexible system that can shift and rotate across applications, reflecting the endless possibilities of exchange. The result is a flexible system—posters, labels, socials, wayfinding—that turns circularity into a premium, ready-to-gift experience.

Credits

Agency: Rise
Creative Director: Patrick van Haperen
Creative Director: Raphael Kamp
Design Director: Gilles Valkenborg