A new identity
for a fresh restart
A new identity
for a fresh restart
A new identity
for a fresh restart
A new identity
for a fresh restart
MVT
MVT
MVT
Visual Identity
Photography: Gilles Dumoulin
Visual Identity
Visual Identity
Visual Identity
Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.
Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.
Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.
Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.
Identity Strategy
Identity Strategy
Identity Strategy
Identity Strategy
For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.
For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.
For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.
For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.
Icon
Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.
Icon
Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.
Icon
Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.
Icon
Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.
Reaction Arrow
The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.
Reaction Arrow
The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.
Reaction Arrow
The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.
Reaction Arrow
The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.
Green Glow
The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction.
Green Glow
The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction.
Green Glow
The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction.
Green Glow
The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction.
Colours
Colours
Colours
The colour scheme consists of three colours that sthrengthen each other in simplicity, making the nickel sulfate green stand out as the key identity colour.
The colour scheme consists of three colours that sthrengthen each other in simplicity, making the nickel sulfate green stand out as the key identity colour.
The colour scheme consists of three colours that sthrengthen each other in simplicity, making the nickel sulfate green stand out as the key identity colour.
Clinical White
RGB 255 255 255
CMYK 0 0 0 0
HEX FFFFFF
PMS White
Clinical White
Clinical
White
Clinical White
Nickel Sulfate Green
RGB 0 192 193
CMYK 82 0 60 0
HEX 00C08B
PMS 3395 C
Nickel Sulfate Green
Nickel Sulfate
Green
Nickel Sulfate Green
Grayish Blue
RGB 65 83 100
CMYK 76 55 41 32
HEX 415364
PMS 7545 C
Grayish Blue
Grayish
Blue
Grayish Blue
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