A new identity
for a fresh restart

A new identity
for a fresh restart

A new identity
for a fresh restart

A new identity
for a fresh restart

MVT

MVT

MVT

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Photography: 
© Gilles Dumoulin

Photography: 
© Gilles Dumoulin

Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.

Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.

Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.

Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.

Identity Strategy

Identity Strategy

Identity Strategy

Identity Strategy

For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.

For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.

For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.

For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.

Icon

Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.

Icon

Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.

Icon

Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.

Icon
Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.

Animatie_1

Reaction Arrow

The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.

Reaction Arrow

The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.

Reaction Arrow

The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.

Reaction Arrow
The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.

Animatie_2

Green Glow

The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction. 

Green Glow

The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction. 

Green Glow

The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction. 

Green Glow
The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction. 

Animatie_3_RESIZE

Colours

Colours

Colours

The colour scheme consists of three colours that sthrengthen each other in simplicity, making the nickel sulfate green stand out as the key identity colour.

The colour scheme consists of three colours that sthrengthen each other in simplicity, making the nickel sulfate green stand out as the key identity colour.

The colour scheme consists of three colours that sthrengthen each other in simplicity, making the nickel sulfate green stand out as the key identity colour.

Clinical White

RGB 255 255 255
CMYK 0 0 0 0
HEX FFFFFF
PMS White

Clinical White

Clinical
White

Clinical White

Nickel Sulfate Green

RGB 0 192 193
CMYK 82 0 60 0
HEX 00C08B
PMS 3395 C

Nickel Sulfate Green

Nickel Sulfate
Green

Nickel Sulfate Green

Grayish Blue

RGB 65 83 100
CMYK 76 55 41 32
HEX 415364
PMS 7545 C

Grayish Blue

Grayish
Blue


Grayish Blue

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MVT_Naamkaartjes_1260x840
MVT_T-Shirt_1260x840
MVT_Socials_2560x1326
MVT_CarLettering_1260x840
Indoor-Signage-Mockup-1