Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.

Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.

Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.

Following thirty years of experience in the electroless nickel plating industry and recent building infrastructure upgrades, MVT's identity undertook a fresh, modern recoating. This new look puts them in the race for another thirty years of success.

Identity Strategy

Identity Strategy

Identity Strategy

Identity Strategy

For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.

For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.

For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.

For the identity, inspiration was deriven out of the nickel plating procedure. The icon and secondary branding assets together form a process evoking identity.

Icon

Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.

Icon

Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.

Icon

Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.

Icon
Inspiration for the icon was gathered out of the Ni atom configuration. The arrangement of the electrons on the shells makes for a distinct, clever icon with a subtle nod.

Reaction Arrow

The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.

Reaction Arrow

The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.

Reaction Arrow

The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.

Reaction Arrow
The arrow is a secondary identity asset resembling the chemical reaction symbol while also conveying a feeling of forward movement and progress.

Green Glow

The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction. 

Green Glow

The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction. 

Green Glow

The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction. 

Green Glow
The glow acts as a visual representation of the bathing baths used during the coating process. The nickel sulfate (NiSO4) leaves a green glow after the chemical reaction. 

Clinical White

RGB 255 255 255
CMYK 0 0 0 0
HEX FFFFFF
PMS White

Clinical White

Clinical
White

Clinical White

Nickel Sulfate Green

RGB 0 192 193
CMYK 82 0 60 0
HEX 00C08B
PMS 3395 C

Nickel Sulfate Green

Nickel Sulfate
Green

Nickel Sulfate Green

Grayish Blue

RGB 65 83 100
CMYK 76 55 41 32
HEX 415364
PMS 7545 C

Grayish Blue

Grayish
Blue

Grayish Blue