Little Waves Festival

Little Waves — an unpolished, motion-focused identity, drawing inspiration from soundwaves and their distortion

Little Waves

Little Waves — an unpolished, motion-focused identity, drawing inspiration from soundwaves and their distortion

Visual Identity Motion Print

Visual Identity Motion

Little Waves is an alternative indoor music festival, presented by C-mine Genk & Absolutely Free Festival, taking place on the 19&20th of april at C-mine, Genk. For the festival's 10th jubilee edition, new life was breathed into their identity.

Little Waves blows out ten candles this year. For their 10th jubilee edition, I had the opportunity to breathe new life into their identity. This year’s identity draws inspiration from soundwaves and their distortion, resulting in an unpolished, motion-focused identity that perfectly complements their most ambitious line-up to date.

Design

This year’s identity draws inspiration from soundwaves and their distortion, resulting in an unpolished, motion-focused identity that perfectly complements Little Waves' most ambitious line-up to date. The vibrant colour palette makes for multiple combinations in colour, reflecting the diverse energy and musical genres that can be witnessed at the festival. This kaleidoscope of colours is counterbalanced with a deep black, adding an edge to the identity.

Motion

Making waves — The identity was brought to life through motion as a dance of color and form, mirroring the energy and fluidity of the music at the festival. In order to achieve the distorted effect, all motion was processed in Vectoraster.