Garnizoen

Garnizoen — bringing the warmth of the former coal mining site straight into the festival's identity.

Little Waves

Garnizoen — bringing the warmth of the former coal mining site straight into the festival's identity.

Visual Identity Motion

Visual Identity Motion Print

Visual Identity Motion

Garnizoen turned up the heat for its 5th edition. On the 9th of may, nearly 4000 ravers came together at be-MINE, Beringen for a day filled with techno, in a setting that made the past of the former coal mining site come to life again.

Little Waves is an alternative indoor music festival, presented by C-mine Genk & Absolutely Free Festival, taking place on the 19&20th of april at C-mine, Genk. For the festival's 10th jubilee edition, new life was breathed into their identity.

Garnizoen turned up the heat for its 5th edition. On the 9th of may, nearly 4000 ravers came together at be-MINE, Beringen for a day filled with techno, in a setting that made the past of the former coal mining site come to life again.

Design

This year’s visual campaign pays homage to the location’s heritage by capturing the warmth of the former coal mining site and injecting it straight into the identity. An identity with a highly technological character, creating a contrast between the old and the new; the location's heritage and the music. Subtly referring the industrial columns on site, a raster grid was introduced. To top everything of, a set of coal visuals was generated in Midjourney to strengthen the identity, with a clear nod to the past.

Motion

Igniting — The visual identity was set ablaze in motion, making it burn off the screen. Bright orange glows take over the imagery, spreading like wildfire and infusing the identity with energy. The technological character of the identity shines through with an animated grid and kinetic typography, adding to the futuristic feel.

Credits

Igniting — The visual identity was set ablaze in motion, making it burn off the screen. Bright orange glows take over the imagery, spreading like wildfire and infusing the identity with energy. The technological character of the identity shines through with an animated grid and kinetic typography, adding to the futuristic feel.

Scenography: Vincent Vandevenne
Photography: Jente Vanbrabant, Zina Kenens, Raf Thomas studios, Mattia Andronico
Video footage: proc.mp4

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